2025 BRAND AFRICA 100: AFRICA’S BEST BRANDS

BRAND AFRICA TO ANNOUNCE THE 2025 MOST ADMIRED BRANDS IN AFRICA, THE MOST INFLUENTIAL COUNTRIES AND THE MOST ADMIRED GEN Z BRANDS

INVITATION FOR MEDIA REPRESENTATIVES

What : The 15TH Brand Africa 100: Africa’s Best Brands Rankings

When : Africa Month, 23 May 2025

Where : Global Results – Africa Hall – Addis Ababa, Ethiopia

Regional and Country Results – See Below

OVERVIEW

JOHANNESBURG, South Africa, 6 May 2025 -/African Media Agency(AMA)/- Now in its 15th year, Brand Africa 100: Africa’s Best Brands is the pre-eminent barometer of brands across the African continent. Launched in 2011 at the 2nd Brand Africa Forum, every year, on/around Africa Day, May 25th, Brand Africa reveals the rankings of the most admired brands in Africa globally and in select countries between 25 May and 30 October. Every year.

HIGHLIGHTS | 15TH BRAND AFRICA 100 | AFRICA’S BEST BRANDS RANKINGS 

• The 2025 Brand Africa 100 | Africa’s Best Brands rankings will be the most comprehensive in the 15 year history of Brand Africa, and will cover:
• The ‘Top 100 most admired brands’ in Africa overall and the most admired brands y economic region, country and key categories;
• Recognizing the dynamic and complex geopolitics and the impact of nations brands, this year, Brand Africa will unveil the ‘most influential nations’ building brands in Africa, the ‘most admired nations,’ and the most admired brands from G20 and BRICS countries of origin.
• Recognizing the shifting demographics, this year Brand Africa will unveil the rankings of the ‘most admired brands by the generations’ (Gen-Z, Millennials, Gen X and Baby Boomers).
• Special Recognition Awards for Sustainability Excellence over the past 5 years.
• Brand Africa will announce the leaders who have had a sustainable impact and have contributed to the growth and development of African brands, with Lifetime Achievement awards and Africa Brand Leadership Excellence awards for private sector, public sector, non-profit, and industry leaders.
• Finally, Brand Africa will induct into the inaugural Brand Africa Hall of Fame, African brands that have consistently led Brand Africa rankings as the most admired brands overall and the most admired African brands in the past 5 – 15 years.

AFRICA’S MOST COMPREHENSIVE AND REFERENCED BRAND SURVEY

The Brand Africa 100 | Africa’s Best Brands is based on an independent, comprehensive survey of African consumers aged 18+, spanning 30+ countries that collectively represent over 85% of the continent’s population and GDP. Conducted in 8 languages—from Arabic to Swahili—using mobile, face-to-face, and online methods, the research is led by GeoPoll and Kantar across the continent, supported by regional partners in North Africa Integrate (Morocco) and Gopinion (Algeria), and Southern Africa Analysis (Mauritius) and Oxygen (Namibia).

The study generates over 150,000 brand mentions and nearly 6,000 unique brands, producing a weighted Top 100 ranking for Africa and each surveyed country. 

Over the past 15 years, the Brand Africa 100 | Africa’s Best Brands has established that on average, African brands account for only 20% of the most admired brands in Africa. 

WHAT DIFFERENTIATES BRAND AFRICA 100: AFRICA’S BEST BRANDS?

The Brand Africa 100: Africa’s Best Brands rankings are authentically African, data-driven and consumer-led: (1) Africa focused (rooted in the continent’s voice and vision); (2) the most comprehensive barometer of consumer brand preferences (spanning 30+ countries representing 85% of Africa’s population and GDP); (3) research-based; (4) conducted by independent and globally respected research partners, including Geopoll and Kantar, the biggest research and information firms in the world; and (5) non-sponsored (no brand pays to participate in the study).

WHY BRANDS MATTER? 

A country’s brand is far more than a logo or slogan—it is the world’s perception of that nation, and that perception has real economic and social consequences. Strong brands are powerful drivers of industrialization, investment, and job creation. They shape a country’s identity and competitiveness, influence trade and tourism, and enhance its soft power and global standing. In the African context, brands also play a vital role in fostering continental pride, trust, and unity. Simply put, strong brands build strong nations.

PARTICIPANTS

The annual Brand Africa announcement attracts CEOs and CMOs, academics, economic and branding thought leaders, researchers, the creative community, practitioners, and media.

PRINCIPAL/S AVAILABLE FOR INTERVIEWS

Thebe Ikalafeng, Founder and Chairman – Brand Africa | www.linkedin.com/in/ikalafeng/

Distributed by African Media Agency (AMA) on behalf of Brand Africa.

About de Brand Africa

Recognizing that brands play a pivotal role in shaping the growth, competitiveness, and global reputation of nations, Brand Africa was founded in 2010 as a non-profit initiative to inspire a brand-led African renaissance. Its flagship initiative, Brand Africa 100 | Africa’s Best Brands, launched in 2011, is the most comprehensive, research-based ranking of the most admired brands in Africa. Released annually around Africa Day (25 May), the survey spans more than 30 African countries, covering over 85% of the continent’s population and GDP. The research is conducted independently by GeoPoll and Kantar, globally respected research and information firms, with support from regional experts across the continent. Kantar and Brand Leadership, Africa’s leading brand and strategy advisory firm, leads the strategic insights and rankings. 

Learn more at www.brand.africa and www.brand.africa/Home/FAQs.

Media contact:
For media accreditation, inquiries, and to facilitate interviews, please contact:

Global

Eloine Barry
Africa Media Agency
Email: eloine.barry@amediaagency.com
WhatsApp/Tel: +225 074 901 2888 or +1 (917) 244 9894

General
Lebogang Serapelwane, Brand Leadership PR
Email: lebogang@brandleadership.com
WhatsApp/Tel: +27 (0) 73 063 4607

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